SCOOP AND SPOON
CONCEPT PACKAGING DESIGN- VINOBLE 2016
DESIGN PROCESS
EVENTMOST WEB APP 2012
TASK
Packaging redesign
IDEA
Focus on core of the product, the root. Simple and beautiful
UNDERSTANDING BRAND
Package redesign started with interviewing company CEO. It was important for us to establish how Vinoble wanted to be positioned among other cosmetic brands and perceived by its customers
UNDERSTANDING BRAND
Package redesign started with interviewing company CEO. It was important for us to establish how Vinoble wanted to be positioned among other cosmetic brands and perceived by its customers
COMPETITION |
RECATEGORISATION
Research results shown that both categorisation and existing sets were misleading, unorganised and problematic. With help of Vinoble employees we created new categories, sets and treatment with emphasis on basic cosmetics features. Lastly we compared these results with similarities of carefully selected brands (our competitors) to maintain similar user habits during cosmetics selection
Chanel | Estee Lauder | Lacome
Common categories and collections that all three companies have in common:
Product categories:
Serums | Body care | Moisturisers | Cleansers/Toners | Eyes & Lips | Masks & scrubs | UV Protection Men
Collection:
Anti-aging | Lines & Wrinkles | Hydration | Lifting & Firming | Shape & Contour | Anti- cellulite | Skin tone correction
Based on our research compiled from Chanel and Estee Lauder, we have selected the categories that Vinoble’s products can fit into.
COMPETITION |
RECATEGORISATION
Research results shown that both categorisation and existing sets were misleading, unorganised and problematic. With help of Vinoble employees we created new categories, sets and treatment with emphasis on basic cosmetics features. Lastly we compared these results with similarities of carefully selected brands (our competitors) to maintain similar user habits during cosmetics selection
Chanel | Estee Lauder | Lacome
Common categories and collections that all three companies have in common:
Product categories:
Serums | Body care | Moisturisers | Cleansers/Toners | Eyes & Lips | Masks & scrubs | UV Protection Men
Collection:
Anti-aging | Lines & Wrinkles | Hydration | Lifting & Firming | Shape & Contour | Anti- cellulite | Skin tone correction
Based on our research compiled from Chanel and Estee Lauder, we have selected the categories that Vinoble’s products can fit into.
VINOBLE
PHILOSOPHY
Vinoble is proud of the way it produce its cosmetics. All its ingredients are regional and comes from nature. The root (foundation of the product), circle of life (illustrated representation of life of the vine) and seeds (product origin) were main focus of refreshing the brand identity
VISUAL LANGUAGE |
TONE OF VOICE
Nature and its simplicity were core fields of new brand awareness. To visualise its authenticity I photoshoot the root from the fields of Styria and used it as a beautiful accent for product presentation
CONCEPT
New packaging concept emphasised brand values, its philosophy and regional origin
PACKAGING STYLE GUIDE
As apart of last steps of the project together with Vinoble manufacture we developed packaging style guide to ensure consistency in implementation and its future production
