Defining strategic and key features of the app was possible thanks to the list of websites and apps our focus group previosuly used to organise events. It was important for us to determine why they chose particular app, how they used it and what was missing there in their opinion. Based on results we developed website structure and wireframes
Our structure was a key element in user flow and user journey creation. We tested lo-fi wireframes against app key functionalities and additionally performed full task completion with hi-fi mockups to assure that everything is in place
Our structure was a key element in user flow and user journey creation. We tested lo-fi wireframes against app key functionalities and additionally performed full task completion with hi-fi mockups to assure that everything is in place
The structure was based on a 12-column grid with fixed, full-width navigation, which contained all the key options. We have introduced a simple UI rule with scalable text and Awesome Font mixed with the default set of system icons representing the universal visual language. To ensure a more unified and consistent user experience, we have focused on RWD principles
Successful co-operation with OE resulted in new design collaboration - desktop app for custom landing page creation
Sucessfull cooperation with Oxford Entrepreneurs followed up with next project - a tool (software) for event landing page creation