SCOOP AND SPOON
MERCEDESCUP TENNIS APP - NATIVE APP 2016
CHALLANGE
MERCEDESCUP APP 2016
TASK
Tennis event app creation consisting of live stream content
IDEA
Dynamic visual language, video grid content for fast preview with snapchat-like selfie feature
USER JURNEY |
WIREFRAMES
Key app functionality was simple, it guaranteed access to MercedesCup Stuttgard event content. We defined strategic features allowing user to interact with the content (snippets edition, social media share). To ensure user flow we tested lo-fi prototpye against it’s full task ability
APP FEATURES
Features include live stream preview, video edditing, snapshat-like selfie, and a full calendar of events with the "add to callendar" option. To provide the best user experience, the project was based on user interface patterns that also derive from time constraints
APP FEATURES
Features include live stream preview, video edditing, snapshat-like selfie, and a full calendar of events with the "add to callendar" option. To provide the best user experience, the project was based on user interface patterns that also derive from time constraints
SWEET SPOTS
The application itself, with its primary function, was developed in collaboration with MercedesCup, which enabled us to distribute progressive cameras (go pro) accros the stadium and ball-boys chests . Sweet spots gave users the freedom to choose the camera's perspective and made the content even more attractive
VIDEO EDITING
To engage users with events content we allowed them to play with its content in range of ways
VIDEO EDITING
To engage users with events content we allowed them to play with its content in range of ways
APP STYLE
GUIDE
The launch of the application involved a complex marketing campaign in all possible communication channels, which was the primary reason for developing a style guide
ADVERTISMENT
To promote the app we have created a range of advertising materials presenting innovative app features
FINAL DESIGN | RESULTS
Innovative features and user friendly interface has brought our agency many nominations. App content has been broadcast worldwide and led to nearly 2 million users watching its content in 83 countries
