SCOOP AND SPOON
MR HELMUT LIST BIRTHDAY WISHLIST - AVL 2016
CHALLANGE
BIRTHDAY WISHLIST
TASK
Online wishlist creation for worldwide AVL employess
IDEA
Interactive globe with futuristing UI elements to emphesis company values and innovative apprach
VISUAL LANGUAGE
The project was based on bold typography and elegant text mixed with a captivating background. Simplified user interface, clear layout and well-defined CTAs have been developed to force users to focus on its key features - wish creation
LANDING PAGE INTERFACE
Interactive futuristic interface elements have been designed to enrich the vision of mr List (AVL CEO) vision. Busy background and its components could cause accessibility problems for users with moderate visibility which justified us to ensure high contrast ratio betweeen text, icons and background touch targets
INTRODUCTION VIDEO
Video was created to highlight websites key elements and ensure users can interact with it. It was also a teaser presented at AVL annual performance day
RESULTS
Delivered wishlist was welcomed with great delight. The visual language presented on the website is now the basis for rebuilding AVL's comprehensive digital service and their native apps
