TASK
Generic food app creation
IDEA
Use of basic framework with limited possibilites
App creation was based on a framework which consisted of limited possiblilities. To make the app attractive I based my idea on “one action at the time” jurney mixed with simplified user interface. Generic version of the app also had to concider possibility of different brands implementation
Being aware of hundereds food apps outhere and looking thorugh them for a a qhile I realised that I am missigng something which would speed up dish selection not only by type of food but also by whats in users fridge
Having determined requirements of the product I moved on to user flow creation where full tast completion from begining to the end was tested. Fast feedback iteration helped to adapt the prototype quickly and validate final product outcome
Final app consisted of simple UI to help user focus on its key functionality, modern visual language, floating search button and also microactions which not only entertain but feedback user and his action. Onboarding process was based on progressive reveal where the more users were using the app the more they found out about other functions it consisted